ABSOLUTELY. The next time our elected officials walk down the soda aisle at their local grocery store, they'll have to read a whole wall of bottles that state "Reparations Now".
This isn't the first time that the folks at Ben & Jerry's have used their cartons or their platforms to raise awareness of Black issues-> Why Black Lives Matter
Ben & Jerry's also has publicly denounced white supremacy: https://www.google.com/amp/s/amp.cnn.com/cnn/2020/06/03/business/ben--jerrys-george-floyd/index.html
Here's a tweet they put out after the pigs murdered Daunte Wright:
They're not just doing symbolic, performative shit. This is a multi-million dollar company that is risking a lot of money & market share to speak out. I don't normally throw out that "ally" badge, but this is what an ally looks like.