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This comes as no surprise to me. Snoop has enough money and popularity to take on nearly any brand that he desires. You can ask nearly anyone if they know who Snoop is and 99% of the time, everyone knows who you're talking about. I believe this will continue to happen in the future with Snoop taking on new brands. He has a lot of fans, and if he takes on new brands, his followers will follow where he leads them too.